DNA testing in India is very expensive

In the USA there are many companies offering DNA testing at a reasonable cost
23andme, offers DNA testing for $99 or less
similarly ancestry.com also has a DNA testing kit for $59, which most people can afford
Millions of citizens are trying these kits
On the other hand, there is no well known company for DNA testing in India
Online the cheapest companies are quoting a price of Rs 13000 which is fairly high